Wednesday, June 18, 2014

Analyze Local Market Audiences With Our New Resource SRDS

Once you get there, this resource allows you to create custom reports using the data from Nielsen's PRIZM reports. Analyze local variable against lifestyle variables and more! Here are the 3 steps you must follow to access it:

Step 1: Open Internet Explorer. This resource will not function correctly in Firefox, Chrome, Safari, or any other Web Browser besides Internet Explorer.

Step 2: Direct URL: http://next.srds.com.ezproxy.csp.edu/nmp?newsess=y

Step 3: Click on "Local Market Audiences" in the left sidebar.