Consumer Behavior and Industry Analysis Just Got Easier With Market Research Academic

This new database of lengthy, narrative-style market research reports compliments the industry reports of IBISWorld very nicely, and also has reports on consumer behaviors and market segments.

Sample reports include:

• Foodies in the US: 192 page report
• Non-GMO Foods: Global Market Perspective: 142 page report
• Wireless Opportunities in Healthcare (The Market for Bluetooth, RFID, Zigbee, UWB WWAN, WMAN, WLAN and other technologies): 200 page report
• The iPad and Its Owner: Trends and Statistics 2014: 78 page report
• The African-American Consumer Market, 9th Edition: 142 page report

Access it via this URL: http://ezproxy.csp.edu/login?url=http://www.academic.marketresearch.com

Or start at our Business Management Subject Guide: http://libraryguides.csp.edu/business-graduate