Wednesday, June 18, 2014

Analyze Local Market Audiences With Our New Resource SRDS

Once you get there, this resource allows you to create custom reports using the data from Nielsen's PRIZM reports. Analyze local variable against lifestyle variables and more! Here are the 3 steps you must follow to access it:

Step 1: Open Internet Explorer. This resource will not function correctly in Firefox, Chrome, Safari, or any other Web Browser besides Internet Explorer.

Step 2: Direct URL: http://next.srds.com.ezproxy.csp.edu/nmp?newsess=y

Step 3: Click on "Local Market Audiences" in the left sidebar.


Monday, June 16, 2014

Environment Complete: A Multidisciplinary Resource Covering Environmental Topics

This new multidisciplinary database offers deep coverage in the areas of agriculture, ecosystem ecology, energy, and affiliated areas of study.  Full text is available for over 1,000 journals.



Direct URL: http://ezproxy.csp.edu/login?url=http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=eih

Or start your environmental studies at our Subject Guide:
http://libraryguides.csp.edu/environmental-science

Wednesday, June 11, 2014

Consumer Behavior and Industry Analysis Just Got Easier With Market Research Academic

This new database of lengthy, narrative-style market research reports compliments the industry reports of IBISWorld very nicely, and also has reports on consumer behaviors and market segments.

Sample reports include:
  • Foodies in the US: 192 page report
  • Non-GMO Foods: Global Market Perspective: 142 page report
  • Wireless Opportunities in Healthcare (The Market for Bluetooth, RFID, Zigbee, UWB WWAN, WMAN, WLAN and other technologies): 200 page report
  • The iPad and Its Owner: Trends and Statistics 2014: 78 page report
  • The African-American Consumer Market, 9th Edition: 142 page report
Access it via this URL: http://ezproxy.csp.edu/login?url=http://www.academic.marketresearch.com

Or start at our Business Management Subject Guide: http://libraryguides.csp.edu/business-graduate

Monday, June 9, 2014

Summon: Your New Search Experience


Summon has replaced WorldCat Local as your new search interface for discovering books, eBooks, peer-reviewed articles, films, music, and other things all at once. The Summon search box can be found on the CSP Library's homepage: http://library.csp.edu. It contains most of our subscribed database content and all of our library holdings from CLICnet (which is scheduled to expire on June 1, 2015).


Monday, January 13, 2014

Concordia Reflections: interviews with old Concordia students digitized and available!







In the early 1980s, as a part of her sabbatical, the late Concordia librarian Margaret Horn (pic below) interviewed more than twenty former Concordia students living in the south.  Thanks to the Minnesota Digital library, those interviews are now available to listen to and download from the Minnesota Reflections website.  

The interviews are with students who attended the college in the 1910s, 1920s, 1930s, and 1940s and feature recollections of their experiences at Concordia.  Among other things the former students are asked about:


  • teachers they enjoyed and why
  • their friendships on and off of campus
  • the hierarchy among students
  • the places in the Twin Cities that they visited
  • the way they paid the bills (i.e. working off campus and through donations)
  • extracurricular activities including athletics, clubs, and the hazing of younger students. 


Even in those days, the school was focused on not only cultivating future pastors and teachers for the church body of which it was a part (the Lutheran Church-Missouri Synod), but also laypersons possessing the benefit of a Christian liberal arts education.  As such, there are about thirteen interviews with those who went on to become pastors, and eight of those who went on to do other work. 

Take some time in the near future to enjoy listening to some of the interviews!  Again, here is the link for the interviews (and here a link that gets you to all the Concordia items found in the collection)
 
Here is a summary of one of the more colorful interviews with Rudolph Ritz, class of 1935: 
 

"Pastor Ritz, whose mother was the chief cook for Kaiser Wilhelm II, talks about, among other things, why he came to study for the ministry at Concordia, how public school teachers sacrificed extra time to help him learn English and math, the President’s long list of responsibilities at the school (leading chapel, night watchman, his own secretary), outstanding profs and what made them great, the dissection of stray animals for biology classes, how city boys at Concordia avoided hazing and who got it the worst, classroom clowning and fun, playing sports, the difficulties professors faced, the scandal of dating students (dancing, movies), extracurricular night lectures by a professor on sexual matters, a “rebel” student newspaper (the “Rebel Comet”), pro baseball and the St. Paul Saints (Babe Ruth), work outside of school, the conversion of a co-worker to Christianity through his preaching, and an interesting story about a personal letter from President Nixon.”

Tuesday, November 19, 2013

Sport Management Database SBRnet Available as a Trial Through the End of the Semester


Please try this resource for sport business market research at the URL: http://ezproxy.csp.edu/login?url=http://sbrnet.com

Here's what it includes:

  • Industry-developed Market Research
  • Government Statistics
  • Facility Reports and News
  • International Market Publications
  • Customized Research
  • Directories
Here are some of the subjects it covers:
  • College Sports
  • Endorsements
  • Facilities
  • Fan Market Profiles
  • Financial Reports
  • Licensing
  • Market Demographics
  • Marketing
  • Professional sports
  • Social Media
  • Sponsorship
  • Sporting Goods demographics and brand preferences
  • Sports Participation
Trial ends: December 15 
Send feedback to reference@csp.edu

Monday, November 4, 2013

MLA International Bibliography Trial Also Available Through ProQuest

There is also a trial of MLA International Bibliography through ProQuest. Please compare it with MLA Bibliography through EBSCO and let us know which works better for you:

MLA International Bibliography via ProQuest

MLA International Bibliography via EBSCO